Calltracking is a process that allows businesses to track and analyze the effectiveness of their marketing campaigns by monitoring incoming phone calls. It involves assigning unique phone numbers to each marketing campaign or channel, such as a website, a search engine ad, a social media post, or a print ad.

When a customer calls one of these numbers, call tracking software records information such as the caller's phone number, the call duration, and the date and time of the call. This data can then be used to analyze which marketing channels are generating the most phone leads and conversions, and to optimize the marketing strategy accordingly.

Call tracking can be particularly useful for businesses that rely on phone calls to generate leads and sales, such as local service providers, healthcare providers, legal services, and e-commerce businesses. It allows them to better understand their customers' behavior and preferences, and to make data-driven decisions that can improve their ROI and overall marketing performance.